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Maybelline New York Launches a Podcast

"I'm Fine, You?" is a conversation the beauty brand is having about mental health.

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By: Marie Redding

Senior Editor, Rodman Media


Maybelline New York is launching a podcast, “I’m Fine, You?” —and it aims to be a conversation about mental health. The podcast is available on Spotify, Apple Podcasts and Stitcher.

It is inspired by the beauty brand’s global philanthropic “Brave Together” initiative, which began in September 2020.

“Brave Together” is dedicated to breaking the stigma around anxiety and depression while addressing challenges—and making one-on-one support accessible to all.

The podcast is hosted by Chrissy Rutherford, a content creator, brand consultant and mental health advocate. She aims to use conversations to normalize anxiety and depression, while providing tangible resources and guidance for those in need.

“I’m Fine, You?” will feature guests with various backgrounds and expertise, including:

  • Dr. Kathleen Pike, Professor of Psychology at Columbia University and Director of the Columbia-WHO Center for Global Mental Health
  • Alok Vaid-Menon, Performance Artist, Media Personality + Public Speaker
  • Rachel Elizabeth Cargle, Founder of The Loveland Foundation
  • Victoria Paris, Self-Made Media Mogul, Public Speaker & Content Creator
  • Nedra Glover Tawwab, Therapist + Relationship Expert
  • Gabi Fresh, Brand Consultant, Creative Director, and Influencer
  • Dr. Sasha Hamdani, Board Certified Psychiatrist
  • Aly Raisman, Gold medal gymnast & Mental Health Advocate

To provide access to mental health resources, Maybelline New York will make a monetary donation to mental health organizations, of the guest’s choosing, in conjunction with each episode of this podcast.  

Jessica Feinstein, senior vice president, U.S. Marketing for Maybelline, comments: “We have been passionately working to help break the stigma surrounding mental health…and are excited to expand the initiative’s reach through this podcast…”

Tune in to “I’m Fine, You?”, A Conversation About Mental Health Presented by Maybelline New York on June 16th on Spotify, Apple Podcasts, Stitcher or wherever you get your favorite shows. New episodes will air every other Thursday at 12AM.

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